News

02-03-2012 - Net Promoter Creator to Release Social Media Measurement Tool
SparkScore helps companies identify "promoters" and "detractors" in social media comments. more...

01-30-2012 - Customer Service Gets Smart with Artificial Intelligence
Mimicking customer care agents, this technology offers improved customer satisfaction and a healthier bottom line. more...

01-28-2012 - Deliver on Your Customer Service Brand Promises
Six ways to make promises you can keep. more...

02-03-2012 - Meet Customers' Needs with an "Outside-In" Approach
With social CRM, the question is not if, but when. more...

02-03-2012 - The Power of Attribution Marketing
Give credit where credit is due. more...

01-31-2012 - Salesforce.com Makes the Help Desk Social and Mobile with Desk.com
New platforms enable SMBs to offer help desks that are integrated with social media, email, chat, and phone. more...

02-01-2012 - Genesys Sets a New Course
Under its new ownership, the company will enhance its core product portfolio and strengthen its offerings in cloud computing, analytics, workforce optimization, process workflow, and social engagement. more...

02-01-2012 - CRM Is a High-Yield Investment
Business analytics return $10.66 for every dollar spent; CRM systems return $5.60. more...

02-01-2012 - Gen Y: The Next Generation of Spenders
They're young, educated, and tech-savvy. Here's how to get them to pay attention to you more...